Tag Archives: Google doodle

Romantic Google Doodle for Valentine’s Day 2016 ignores Same Sex Attraction

Valentine’s Day 2016 Google Doodle

Doing an Internet search this 14 February St Valentine’s Day morning I was initially amused to discover the ‘oo’ of ‘Google‘ has been turned into a romantic coffeepot presenting a flower to a blushing teapot. How cute, I thought. Upon refreshing, I discovered a second Google doodle of Cactus plant delivering a heart-shaped balloon to a hedgehog on a park bench and finally, a box of tissues presenting a heart shaped chocolate box to a Kleenex roll. All very quaint. Then I realised how anthropomorphically cis/heterosexist it all was – obviously with a pinch of overreacting melodrama!

Whilst the oo’s of Google are identical equal vowels the characters of the doodle were unequal different couples – no same sex attraction at all. The tall male coffee pot gives a rose to a smaller rounded teapot who coyly blushes and lets off steam upon receipt.

St Valentines Day 2016 Google doodle teapot and coffeepot

The playful female cactus plant hands over a balloon and the intelligent male hedgehog stops reading his book to jump up and hug the sweet cactus.

St Valentines Day 2016 Google doodle cactus and hedgehog

The man-size box of tissues brings chocolates, just like the Milk Tray man always did “And all because the lady loves Milk Tray”. The feminine kitchen-cleaning Kleenex rips off a sheet and cries into it.

St Valentines Day 2016 Google doodle tissues

 

My issue is as much with role as gender or sexuality and more about opposites rather than similar attraction, and is a deliberately over-the-top reaction to make a point about how stereotypically hetero and needy Valentine’s can be portrayed as. In many respects gender is a socially constructed role, rather than a sex, that is assigned even to objects, cables, sockets etc… Although, in part, on that basis one could argue that all of the doodles are same-role, two beverage dispensers (no receptacles), two prick-lies, two tissues.

Google Doodle History

Google has a long history of representing St Valentine’s Day in its near-daily doodle design:St Valentines Day historic Google doodles

Do Opposites Attract?

The so-called, and even allegedly scientific, rule that opposites attract has been represented by Google despite the presence of a sizeable 6-10% gay and lesbian same-sex minority. Even taking opposite stereotypes within that of butch-femme, effeminate-straight acting etc, the presence of butch-butch couples and more similar type couples means that it would be nice if opposite in some way was not the default go-to option for romantic depiction.

Scientists and psychologists have often supported the notion of opposites attracting but some studies have shown, well, the opposite. One study concluded that:

“In Western society, humans use neither an ‘opposites-attract’ nor a ‘reproductive-potentials-attract’ rule in their choice of long-term partners, but rather a ‘likes-attract’ rule based on a preference for partners who are similar to themselves across a number of characteristics.” –  Proceedings of the National Academy of Sciences, July 2003

Okay, so I know I’m being deliberately defensive and pedantically over-analytical, and that Google is very pro-LGBT, but it would have been nice among the three Google doodles on St Valentine’s Day for one to have been of a same sex/type pairing. Admittedly, I’m in a same-sex relationship in which I am the coffee pot and my partner is the tea pot, but that is just about the beverage choice!

Google goes gay, Twitter flags up rainbows, Search terms for LGBT Pride

This year’s “Google goes gay” search style for Pride Month and the Stonewall Inn riots anniversary was a tessellated rainbow background strip to their website menu bar. This is the 7th year running Google has demonstrated its diversity and made the none too subtle statement of support worldwide.

Google rainbow search terms Pride Month 2014

Enter terms like “Gay Pride”, “Stonewall riots”, “Pride month”, “London Pride”, “Same-sex marriage” and the strip would visibly transform before your eyes and produce tens of millions of results. Curiously and sadly “Gay Pride” dominated and “LGBT Pride” was ignored. Searches for LGBT, GLBT or LGBTQ were rainbow styled but not the more inclusive LGBTI or LGBTIQ/LGBTQIA, excluding Intersex people from the gender and sexuality spectrum terminology despite inclusive advances elsewhere, such as in Europe, with the shift to LGBTI/Q.

Google same-sex marriage search 2013

Google has gone “gay” before, last year same-sex marriage was highlighted during Pride Month because of the US Supreme Court Defense of Marriage Act (DOMA) and Prop 8 rulings. Outside of LGBT calendar events Google has also been political in support of LGBT gay rights. It has created 2000+ Google doodles over the years and for the Winter Olympics in Sochi, Russia, it added a far from subtle LGBT activism to its logo doodle by using the 6-banded rainbow flag colours behind various sports events images. The search box would also come up with the Olympic Charter words highlighting inclusivity in sport as an obvious dig at Putin’s anti-gay education laws: Google Winter Oympics, Sochi Russia, LGBT Doodle

“The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.” – Olympic Charter www.google.ru/#q=olympic+Charter

This year, someone has also discovered an “Easter Egg” or hidden coding within Google Docs Sheet (similar to Excel) that turns the entire spreadsheet’s column background colours rainbow hues simply by typing P in Cell A1, R in Cell A2, I in Cell A 3, D in Cell A4 and E in Cell A5, spelling out “PRIDE” across the first row columns.

Google Docs PRIDE Rainbow colors SpreadSheet

Microsoft’s older Excel versions have long had hidden Easter Egg programs buried within, several were full blown racing or Doom style games. #Pride hashtag on Twitter 2014Twitter #Pride hashtag flagMeanwhile, during this year’s Pride weekend, Twitter has interpolated a mini rainbow flag  image anytime the hashtag #Pride was used.

Search Engine Land monitors Google’s annual LGBT activist and temporary re-branding of search results. Personally, I think it’s great, but it’s also clearly far from neutral, or non-partisan. It shows the world’s largest search engine is on side, but also political which makes one worry in what other ways it manipulates results and opinion. Read more about this year’s Pride parades and Stonewall Inn riot anniversary. [An earlier version of this article first appeared here]